Selected work & concepts
The studio is new, and we won’t pretend otherwise. What’s here is real: the site you’re reading, documented like a case study, our first client site, two more the founder built, and a dozen concept builds that show range. More client work lands here as it ships.
The businesses shown in these concept builds — Larkfield Plumbing, Halcyon Air & Heat, Kettleman Pool Care, Alder & Vale Real Estate, Merrick & Stone, Vireo Dental, Kestrel Chiropractic, Foxglove Family Medicine, Wrenhaven Salon, Copper Marigold, Solmere Aesthetics, and Quailbrook Contracting — are fictional, created by Harbe Studio to demonstrate our design work. Any resemblance to actual businesses is coincidental. Phone numbers shown are non-working sample numbers.
Case study 01
The brief.A web studio’s own site is the product demo. Every visitor is quietly asking the same question: “if this is what they built for themselves, what will they build for me?” So this site had to carry the whole pitch on its own back.
The idea.The most trusted sales object in the trades is the sample book — the paint fan deck, the tile board, the case in the truck. The homepage works the same way: complete miniature websites, one per trade, that you flip through like paint chips. They aren’t screenshots — every one is a real, working page. Highlight the text inside one and see.
The decisions. Light, not dark — owners open websites in daylight, often in a truck cab. Two typefaces, chosen from signage rather than trend lists. One bold moment (the deck), discipline everywhere else. Every animation works from the visitor’s action, not on a timer, and the site is complete with motion switched off.
The proof.The numbers below are measured against the live production site — the same tests Google runs. Ask on a call and we’ll run them again while you watch.
Build sheet
Lighthouse scores are measured on the production build at launch and rechecked after every change.
Live right now
Our first client site, plus two the founder designed, built, and runs — all live on the open internet, not mockups. Click through and judge the speed and polish yourself.
Client site — live
alyssalandnj.com
Our first client site — a Bergen County, NJ real estate agent. Brand and build, town-by-town guides, live MLS search, and a contact flow that reaches her directly.
Live site — by the founder
getnoot.ai
Product site for a consumer health app — brand, design, and build, end to end.
Live site — by the founder
harrisonbgoldberg.com
The founder's own portfolio — the same standards, applied to himself.
Concept builds
These businesses are fictional — built by the studio to show the range of trades we serve and how far our styles stretch, from daylight-plain to cinematic. None is a template, and neither is yours: every client site is built from scratch, custom to the business. The eight with a “See the full page” link each have a landing page of their own; the rest round out the range.
The Kettleman demo: Performance 99 · measured July 2026
test it yourself →Concept build — not a client engagement
Plumbers · Phoenix, AZ
Deep-water navy and safety orange, condensed industrial type, and a 24/7 emergency strip — built to win the 11pm burst-pipe search.
See the full plumbers page →Concept build — not a client engagement
HVAC · Tempe, AZ
Dark and technical, a cool-to-warm temperature spectrum, and a glowing thermostat — the whole page runs hot and cold on purpose.
See the full hvac page →Concept build — not a client engagement
Pool service · Austin, TX
A full-bleed water hero with real caustics, a chrome ladder, and gold sun — resort-calm, with one-tap calling front and center.
See the full pool service page →Concept build — not a client engagement
Realtors · Bergen County, NJ
Editorial luxury: warm charcoal, brass hairlines, a serif with taste, and a golden-hour listing hero. Quiet money.
See the full realtors page →Concept build — not a client engagement
Lawyers · New York, NY
Formal and institutional — oxblood, gold, a rendered scales of justice, and practice-area columns that read as authority.
See the full lawyers page →Concept build — not a client engagement
Dentists · New York, NY
Bright and clinical: soft aqua, a glossy tooth, a coral ‘book online,’ and a calm that puts a nervous patient at ease.
See the full dentists page →Concept build — not a client engagement
Chiropractors · Phoenix, AZ
Grounded wellness — forest green, warm amber, a rendered spine, and an assess → align → maintain path.
See the full chiropractors page →Concept build — not a client engagement
Doctors · Austin, TX
Calm primary care: trust indigo, a warm apricot, a rendered stethoscope, and the insurance answer right up front.
See the full doctors page →Concept build — not a client engagement
Hair salon · New York, NY
Warm ivory, espresso plum, gold hairline rules, and a true-italic serif — quiet where the trades are loud, with the price menu right where a salon client looks first.
Concept build — not a client engagement
Restaurant · Austin, TX
Forest green and copper, a bloom of marigold, and menu typography with dot leaders — a restaurant lives and dies by the menu, so that’s the flex.
Concept build — not a client engagement
Med spa · Paradise Valley, AZ
Noir and champagne, hairline display type, and a slow glow — built to show we can do cinematic drama when the brief calls for it.
Concept build — not a client engagement
Contractor · Phoenix, AZ
Charcoal with a faint blueprint grid, high-vis amber, and condensed signage type — built to feel like a well-run crew that shows up on time.
The next case study on this page could be your business.
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