Concept build — not a client engagement
Kettleman Pool Care
Pool service · Phoenix, AZ
Pool-water blue, big rounded shapes, and a call button you can hit with wet hands. Weekly pricing sits right up front.
Selected work & concepts
The studio is new, and we won’t pretend otherwise. What’s here is real: the site you’re reading, documented like a case study, two live sites by the founder, and five concept builds that show range. Client work will take these spots as it ships.
The businesses shown in our samples — Kettleman Pool Care, Quailbrook Contracting, Wrenhaven Salon, The Copper Marigold, and Bramblett Appliance Repair — are fictional, created by Harbe Studio to demonstrate our design work. Any resemblance to actual businesses is coincidental. Phone numbers shown are non-working sample numbers.
Case study 01
The brief.A web studio’s own site is the product demo. Every visitor is quietly asking the same question: “if this is what they built for themselves, what will they build for me?” So this site had to carry the whole pitch on its own back.
The idea.The most trusted sales object in the trades is the sample book — the paint fan deck, the tile board, the case in the truck. The homepage works the same way: five complete miniature websites, one per trade, that you flip through like paint chips. They aren’t screenshots — every one is a real, working page. Highlight the text inside one and see.
The decisions. Light, not dark — owners open websites in daylight, often in a truck cab. Two typefaces, chosen from signage rather than trend lists. One bold moment (the deck), discipline everywhere else. Every animation works from the visitor’s action, not on a timer, and the site is complete with motion switched off.
The proof.The numbers below are measured against the live production site — the same tests Google runs. Ask on a call and we’ll run them again while you watch.
Build sheet
Lighthouse scores are measured on the production build at launch and rechecked after every change.
Live right now
Two sites the studio’s founder designed, built, and runs — live on the open internet, not mockups. Click through and judge the speed and polish yourself.
Concept builds
These five businesses are fictional — designed and built by the studio to show range across the trades we serve, and labeled so nobody’s confused. They’re the same working pages you can flip through on the homepage.
The Kettleman demo: Performance 99 · measured July 2026
test it yourself →Concept build — not a client engagement
Pool service · Phoenix, AZ
Pool-water blue, big rounded shapes, and a call button you can hit with wet hands. Weekly pricing sits right up front.
Concept build — not a client engagement
Contractor · Gilbert, AZ
Charcoal with a faint blueprint grid, high-vis amber, condensed signage type. Built to feel like a well-run crew.
Concept build — not a client engagement
Salon · Scottsdale, AZ
Warm ivory, espresso plum, gold hairline rules, and a true-italic serif. Quiet where the others are loud.
Concept build — not a client engagement
Restaurant · Tempe, AZ
Forest green and copper, menu typography with dot leaders, prices showing. Restaurants live and die by the menu — so that's the flex.
Concept build — not a client engagement
Appliance repair · Glendale, AZ
Trust navy with one signal-red button: the phone number. The whole site answers one question — can you come today?
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